KeepSorb Branding Design
KeepSorb is a new brand launched by the Genopak brand, which was founded in 2017 to provide services on active, smart, protective packaging products and container solutions, while aiming to reach its customers more directly and to produce a wider product range. KeepSorb, which develops products and systems that will help preserve the product in its natural state, without any external additives or chemical intervention in the food, aims to expand its product range with the cleaning products it will produce for use in the field of home cleaning, in addition to these systems. KeepSorb, which aims to be in the class of accessible luxury products, provides its products with a decorative vision in homes and offices as well as functionality.
Our team created the brand positioning for KeepSorb by producing works in all areas, from logo design to brand identity, from corporate identity guide to the concept of social media and printed works.
The KeepSorb logo takes its story from the moisture absorber product, which was one of the brand's most basic products when it started out. It has a moisture-absorbing feature that extends the life of foods by absorbing moisture in the environment. The logo design focuses on a contrast between the word "Keep" in the name KeepSorb, meaning to keep, and the word "Sorb" meaning to absorb. At the same time, the meaning is reinforced by placing the word "Sorb" in a frame. The brand identity, interpreted with a Scandinavian design approach as well as minimal effects, aims to carry the brand's wide product range in the long term with its simplicity.
