Plumeria Branding Design
Plumeria is a new brand established in Miami, USA, and brings specially designed furniture and decoration products to its customers. The founders of the brand are a couple who have lived in America for a long time and understand the needs of the local people in this area very well and want to produce products accordingly.
The name Plumeria takes its story from a flower name that the brand founders discovered during a touristic trip to Indonesia and is very popular in this region. While the Plumeria brand aims to provide quality solutions to middle and upper segment customers primarily in the State of Florida, it aims to grow with online and physical stores across the country in the long term.
Our team focuses on positioning the brand as a brand that appeals to upper segment customers with the corporate identity design we designed while conducting target audience analysis and competitor research for the Plumeria brand. While our team placed the plumeria flower, from which the brand takes its name, at the center of the identity in the logo design, the emblem consists of the common stylization of fingerprints and tree age lines. While the fingerprint details on the emblem represent the brand's specially designed products, the tree age lines describe the nature-friendly production aspect of the brand.
#miami #decoration #home #furniture #ecommerce #florida #usa #branding #design
Müşteri
Plumeria
Sektör
Decoration
Kategori
Branding
Tarih
05.01.2024
Editorial Design Branding Film/Video/Production Deep Campaign Strategy Indoor/Outdoor Advertisements
